Red Bulls current marketing strategies Essay Example for Free

Red Bulls current marketing strategies Essay How should Red Bull market its brand in the future? I think, although Red Bull has been extremely successful in the past, times have changed and the company and products should change with it, otherwise we probably lose market share to the tremendous increased number of competitors in no time.At the height of early mornings and late nights, Red Bull energy drink became the fuel of choice for people from all walks of life. So how is Red Bull marketing its brand to meet the changing needs and budgets of its customers? How will the privately owned Austrian company expand its product line beyond the silver-bullet beverage that gives you wings? My conclusion is that we should focus on what the consumers want, need, and can afford and different marketing techniques. Red Bull founder, Dietrich Mateschitz, introduced his tonic drinks to the Austrian market in 1987. Red Bull got off the ground in no time flat, giving people wings right from the start. It wasnt until ten years later, Red Bull charged into the United States, launching a new category of non-soda energy drinks aimed at burned out high school kids, college students, and overworked individuals. In my opinion Red Bull should focus not only on low cost marketing, but also areas of mass marketing. Red Bull is an energy drink with an amazingly clever marketing strategy, but could use an extra shove in areas. Since its inception, Red Bull has shunned print advertising in its marketing strategy. Red Bull has also chosen to eliminate billboards, banner ads, taxicab holograms, blimps, and Super Bowl spots as a form of advertising. It has not created one web-marketing campaign, and it hasnt nipped or expanded its product line. This could be a good area to begin. Promoting the drink with prints or web-marketing campaigns could add to the many satisfied consumers. Red Bulls website could also use renovations. The website, http://www.redbullusa.com/start.html, does not include an in-depth analysis on ingredients contained in the drink, whereas Dark Dog and Red Devil do. If consumers wanted to learn what was contained in the drink and how they benefit from the product, the information should not only be available, but in abundance. Also, Super Bowl advertising has proved to be very beneficial,  with more viewers than any TV program. Advanced communications technology is creating a generation where many individual can be touched by one visual. However, Red Bull chooses to use advertising that cost little or nothing. Red Bull has also adopted another form of low cost advertising. Red Bull sets its grassroots ethic into motion with a simple, yet masterful marketing force, student brand managers. In Europe, collegiate buzz junkies have been successfully addicting friends and classmates for years thanks to a foolproof branding plan; Red Bull provides the student representatives with free cases of its energy drink and then encourages the kids to throw a party. Red Bull could also use this technique with older individuals in high stress occupations. This will not only spread the word quickly and cheaply, but to more individuals of different ages. This would allow Red Bull to expand its target. In terms of attracting new customers and enhancing consumer loyalty, Red Bull has a more effective branding campaign than Coke or Pepsi, says Nancy F. Koehn, professor of business administration at Harvard Business School and author of Brand New: How Entrepreneurs Earned Consumers Trust from Wedgwood to Dell (Harvard Business School Press, 2001). Red Bull is building a beverage brand without relying on the essential equipment of a mass-marketing campaign. Perhaps the indispensable tools of marketing arent so indispensable after all. With the little advertising Red Bull uses, an extra push in one of these areas could prove very beneficial for the company. Resources: Brand New: How Entrepreneurs Earned Consumers Trust from Wedgwood to Dell (Harvard Business School Press, 2001) http://www.redbullusa.com/start.html http://www.plan-b.biz/pdf/Speed_In_a_Can.pdf http://www.darkdog.com/ http://www.reddevilusa.com/ http://www.safefoodonline.com/safefood/Uploads/appendix_I_stimulant_drinks_in_ireland%2520_trans_mgmt.pdf

Comparing Yeon Yi Min and Me Essay -- comparison compare contrast essa

Yeon Yi Min and Me             I could easily recognize the differences between Yeon Yi Min and myself as soon as I met her and recalled all of the factual information I knew about Koreans, but I did not discover our similarities until after I had opened my eyes to her individual, yet universal, nature. I saw her as a drone of her culture, held in by rigid structure and lacking of any independent, individualistic thought beyond rules of society; I was ready to share my culture with her and to learn of her culture, but I never believed that I would discover a connection between us because of what she said, or did not say. However, while I sat and communicated with Yeon Yi, I felt many of the learned stereotypes drain out of me in order to be replaced by understanding, awe, and respect. We discussed families and friends, basic beliefs, our daily lives, and ourselves; and we discovered that we, human beings, are not so drastically different as we would like to believe. In fact, Korean and American individ uals are relatively the same; however, differences in attitude and action arise from the extent of cultural independence that the respective citizens enjoy.    Even with Yeon Yi's broken English and my American colloquialisms, we understood each other perfectly; we made unconscious affirmations as to our similarities, yet we spoke of our differences. As she discussed the duties of children in Korea, I thought of my parents and their futures; while her brother would completely support her parents in exchange for his college education, I might visit my parents on their farm for Thanksgiving and Christmas. She outlined her complete devotion to her parents and described how she w... ...dependence, that I have so that she can be the individual she was born to be, yet she adheres to her traditions because she has spent all of her life supported by a foundation with which she certainly defines herself. I found that our connection with each other did not come from our certain respect for each other's distinct culture but from our interests in discovering our individual potentials and also our mutual understanding of current trends. As I now recognize that Yeon Yi Min and I are both in the same struggle to find individual definition within our cultures, she taught me that everyone is an individual with a unique, and universal, personality but that some people have greater opportunity to be themselves than others. She awakened me to her culture and absorbed some of mine while she discovered herself and while I discovered her.      

Characterization in William Shakespeare’s “Hamlet” and “Macbeth” Essay

William Shakespeare is regarded by many as one, if not the greatest writer of all time. It is interesting to note that his success is due to his tragedies. â€Å"Hamlet† and â€Å"Macbeth† are two of his best known work. Both titles deal with the tragedy of aristocratic people. Though, it appears that Shakespeare is fond of representing only one part of the society, he is actually talking about a very human flaw. Through the characters of his protagonists Hamlet and Macbeth, Shakespeare is suggesting that the real tragedy is found within one’s self. Initially, Shakespeare had characterized Macbeth as a brave warrior. The wounded captain tells the audience that Macbeth was wounded in the battlefield, suggesting that he had fought bravely. But as the plot progresses, the audience discovers that he is less admirable. This is immediately noticeable when Macbeth had met the witches. The witches told them that Macbeth would be the thane of Cawdor. Although, Macbeth says he does not want to think of the prophecy because the thane of Cawdor is still alive, he seems to ponder on the thought, â€Å"the thane of Cawdor lives: why do you dress me in Borrow’d robes?† There is a hint of irony in Macbeth words. It is like he wants to be thane of Cawdor but says he does not. Aside from mere false modesty, the audience would learn that Macbeth harbors within himself some self-doubt. If it was not for Lady Macbeth, Macbeth could have not done anything that he is certain he wants to do. On the other hand, Hamlet seems to be a more flawed character than Macbeth. He is constantly thinking about how to kill Claudius and exact revenge for his father. However, when he got his first chance to kill Claudius, he made a pass on the chance to do so. When Hamlet caught Claudius in prayer, he did not kill Claudius be cause he thought his father’s murderer might go to heaven. Perhaps a helpful quote to use is the famous â€Å"to be or not to be? † That line is a succinct description for Hamlet as he always contradicts himself. Shakespeare’s talent for being able to describe the complexity of the human brain, had made his works classics. Shakespeare seems to be more fond of the flaws of the thought process rather than physical flaws. That is in opposition to earlier works by other authors such as Oedipus Rex, where the protagonist has a deformed foot. Shakespeare’s protagonists are most of the time described as well-to-do. Both Hamlet and Macbeth are even admirable in the initial portions of their respective stories. But Shakespeare reveals that their flaws is on how they think. With Hamlet and Macbeth always contradicting themselves, a tragic conclusion seems inevitable. But their real tragedy is not because one would go insane and the other would be mortally wounded. Hamlet and Macbeth’s tragedy is that they themselves are the antagonists to their respective goals.

Electronegativity and Chemical Bonding